Hi, I’m Isaac Smith.
I’m not just a graphic designer—I’m a builder, strategist, and partner in all of your creative needs. My work reflects what I believe in. I’m here to create work that matters, led by a shared commitment to quality and care for my clients.
My Approach to Design
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.
My Resume
Work History
Erie Insurance
Senior Graphic Designer
2018 - Present
Lead designer for high-profile internal and external campaigns for a Fortune 400 insurance company.
Shape visual strategy and execution for brand initiatives, marketing campaigns, and executive communications.
Collaborate with UX, development, and marketing teams to ensure cohesive messaging across all platforms.
Projects recognized with multiple GDUSA Inhouse Design Awards and praised by C-suite executives and board members.
Mentor junior designers and advocate for user-centered design in cross-team and corporate collaboration.
Work History
Mercyhurst University
Bachelor’s in Graphic Design
2009 - 2013
Lenape VoTech School
Advertising + Digital Tech
2007 - 2009
Media Direct Creative
Graphic Designer
2014 - 2018
Directed creative strategy and execution for outdoor lifestyle and hunting industry brands.
Produced integrated marketing materials including product packaging, digital advertising, print ads, and branding systems.
High-profile clients included Easton, TenPoint, Truglo, Rossi, AimPoint, among others.
Certifications
Creative & Art Direction
Brand Strategy & Identity
Campaign Development
UX/UI Design & Wireframing
Cross-Functional Team Leadership
Agile Project Management
Copywriting & Visual Storytelling
Adobe Creative Suite, Sketch, Figma
Client & Stakeholder Management
Presentation & Communication
CCBC*
Graphic Specialist
2013 - 2014
Developed brand-aligned marketing collateral for enrollment campaigns, digital media, and event promotion.
Led end-to-end design process from concept to final production
*Community College of Beaver County
Competencies
Shift Collaborative
Graphic Designer
2013
Delivered creative solutions for nonprofit clients focusing on branding, illustration, and web design.
Notable project: Designed a poster series for Pittsburgh Parking Day, widely praised in the local press.
Skills
Design
Adobe Creative Suite, Sketch, Figma
Code
Basic HTML/CSS
Other Tools
Microsoft Office, Trello, Asana, Slack
Soft Skills
Strategic thinking, team leadership, communication, time management, creative writing
Mercyhurst University
Bachelor’s in Graphic Design
2009 - 2013
Lenape VoTech School
Advertising + Digital Tech
2007 - 2009